“1 trillion STO is also possible”.K content new funds will be held

YouTube, Drama, Movies…Popularity of K Content
Production of money to the token securities
Socialus, Funblade, BladeSTO
Mirae Asset Securities also shows K content STO interest

This article has been translated into English through AI.

[Edaily Marketin Reporter Kim Yeon-seo] While K contents such as dramas, movies, and music are still popular in the global market, the token securities issuance (STO) industry is moving to open the way for new financing by issuing K contents as token securities. Consumers can also become investors in K contents and attract large amounts of funds through the global investment industry, which is why K contents STO is attractive.

According to the STO industry on the 31st, various Korean companies such as YouTube channel investment platform operator ‘Socialus’, STO platform operator ‘Funble’, token securities issuer ‘Blade STO’, K-content producer ‘Genius’, and K-content investment company ‘Solare Partners’ are preparing for K-content STO business.

Socialus is running a YouTube channel STO business in Korea. Socialus explains that it creates a growth environment by discovering channels with high growth potential through data, and global investors can invest in the channel and expect YouTube’s monthly viewership revenue as well as fandom activities.

Recently, the company joined hands with Singapore STO platform operator IX Swap to prepare to enter the global market. Based on the analysis of YouTube channel data, Socialus will discover channels to invest and secure ownership, while IX Swap will secure investors who wish to invest in K-YouTube channel and launch global funding.

Punble, the operator of the real estate investment platform, is considering entering the global market through the K Content STO. This is because it will be easier to securitize assets using token securities overseas than in Korea. Punble is currently drawing a picture of token securitization of K contents in advanced financial markets such as Europe and the United States, starting in the Middle East market. As it has completed the development of the STO platform “Split” and is in the process of upgrading its service, it is expected that it will be easier to enter overseas markets.

Genius and Solaire Partners signed a business agreement with Mirae Asset Securities in June last year to issue K-content token securities. Currently, Mirae Asset Securities is known to be looking for financing through the convergence of K-content and finance. When the legislation of STO in the domestic market is completed, token securities based on film and drama investment projects are expected to be commercialized through collaboration with K-content companies.

The domestic content industry and the STO industry agree that if K-content STO becomes possible, a new wind will blow to the content market. Some point out that the amount of funds is not so large because the investment market is limited by investors such as domestic corporations, creditors, and venture capital (VC) despite the high demand for K-content investment worldwide.

An official familiar with the matter said, “If we collect several K-content such as dramas and movies to create a fund and tokenize it to go to the global market, STO of as little as 100 billion won and as much as 1 trillion won will be possible,” adding, “K-content STO has high growth potential as consumers who have only been spending can get investment opportunities and global investors can make investment easier.”