Project Pulse Embracing a Sculpture Investment Company…Market Preoccupancy Speed

Project Pulse Cooperation with Stockeeper and Seoul Auction Blue
Building a relationship with a fragmented investment company…”Go for the lock-in effect”

This article has been translated into English through AI.

[Edaily Marketin Reporter Kim Yeon-seo] Starting with Shinhan Investment & Securities, Project Pulse, a project to activate token securities issuance (STO) gathered for the token securities business, is establishing a close cooperative relationship with fragmented investment companies. In the market, it is observed that the STO business will immediately gain momentum after institutionalization, as Project Pulse is steadily focusing on forming business relationships before legalization related to STO.

Project Pulse provides a one-stop solution for STO operators such as fragmented investment operators and innovative financial service providers. The key is to provide all services necessary for STO, such as distributed ledger technology, issuance and distribution platform production, and legal services. Currently, four companies are participating, including △ Shinhan Investment & Securities △ SK Securities △ Blockchain Global △ Square.

According to the financial sector, Stockkeeper, a Korean beef sculpture investment platform, signed an agreement this month to provide deposit management services for Project Pulse. Deposit management services are one of the main services of Project Pulse. Project Pulse is also providing deposit management services for art sculpture investment in collaboration with Seoul Auction Blue.

In this service, Shinhan Investment & Securities participates as an investment contract securities deposit management agency and provides a fragmented investment product account service. It plans to provide services in various fields, such as attracting new customers from fragmented investment companies or business cooperation of token securities using project pulses.

Project Pulse’s efforts to expand partnerships with small investment companies are analyzed as a strategy to preempt the market by utilizing the “lock-in effect.” After the STO bill is passed, the market predicts that the token securities offering is likely to proceed through securities companies like IPO (initial public offering) stocks.

Among them, Project Pulse is seen as a strategy to attract small investors in advance in preparation for the concentration of the token securities offering platform toward securities firms, before continuing to maintain friendly relations. “A variety of small investors including Seoul Auction Blue and Stockkeeper are gathering as Project Pulse,” a source at Project Pulse said. “We are also discussing with other small investors for cooperation. After the STO bill is passed, we are preparing for the project to proceed well.”

Meanwhile, the Korean financial investment industry and private investment firms are reportedly seeking opportunities to exchange views with foreign companies. They believe that it would be better to build up diverse references through overseas expansion rather than spending time waiting for institutionalization of the domestic market. Some predict that the number of Korean companies targeting overseas markets first will increase.

An STO industry official said, “Not only are sculpture-invested companies entering overseas STO platforms, but business exchanges between the domestic financial sector and overseas companies are also diversifying,” adding, “Domestic companies seem to be looking for various ways to exchange with global STO companies.”